Focus on Canton Fair

Known as the Chinese first exhibition, Canton Fair with its full name of Chinese Export Commodities Fair, set up in 1957 Spring. Every year, in the season of Spring and Fall, it is held in Guangzhou, till now it has the history of about forty years. It is the comprehensive international trade grand gathering with longest-history, highest-level, largest-scale, the richest commodity diversification, most clients and best results of sealing a bargain. After 49 years’ development, Canton Fair has become the most credible trade promoting brand in eyes of merchants at home and abroad. Every Canton Fair will attract over 10,000 excellent Chinese enterprises and clients of over 200 countries and regions in the whole world.

The trade mode of Canton Fair is flexible and varied. Besides the traditional looking at the samples to seal a bargain, it also holds online trade fair. Canton Fair is centered on exports, also does the import. It also can carry out various forms of economic technical cooperation and communication, as well as business activities like commodity inspection, insurance, transportation, advertisement, consultation, etc. Clients of all over the world gather together in Guangzhou, interconnecting business and strengthening friendship.

In China, attending exhibition to seek business opportunity is the consensus of numerous suppliers. Most of them put attending the Canton Fair as the first choice. In the world, more and more people of business and trade circle turn their eyes to China, focusing on high quality products and enterprises. The history of Canton Fair is not the developing history of an exhibition. It records political, economic and cultural communication between China and the world as well. In the global economy era, convenient transportation brings us close.

Focus one: curtain wine fair   Ningbo is the host

On the evening of April 14, in Guangzhou Garden Hotel, the wine fair of Canton Fair opening ceremony with the theme of We Ningbo is held. One-hour’s wonderful show and 14 courses delicious food give trading representatives throughout the provinces and cities and over 300 buyers of international level lasting memory.

This Canton Fair opening ceremony and wine fair is hosted by Ningbo People’s Government, and jointly sponsored by Ningbo’s famous enterprises including Guangbo Group. This is the first opening ceremony hosted by vice-provincial cities in China. This We Ningbo consists of oriental grand harbor, brand metropolis and well-known commercial trade cities these three parts, giving Ningbo local opera and a table of Ningbo’s special banquet. The showing part is given by actors from Ningbo Art Troupe, and special banquet is served by chefs from Nanyuan Hotel. In this wine fair, every feast is named after the well-known bands in our city like Guangbo, Younger, Beifa, West Morgan, etc. It also popularizes 50 Ningbo export brands to overseas honored guests. Many famous entrepreneurs of our city attend this fair, like Wang Liping, President of Guangbo Group, Xu Yuejun, general manager of West Morgan Electrical Corporation, Qiu Zhiming, president of Beifa Group, Xu Jianguang, president of Oulin Company, Zhou Jule, president of Zhongji Company, etc.

In the opening ceremony, Mao Guanglie, deputy secretary of municipal party committee and Ningbo mayor, gives the speech, kindly inviting domestic and overseas clients to develop in Ningbo. Representatives of 50 domestic trades and representatives of purchasers from over 20 countries and regions attend this Canton Fair opening ceremony and wine fair. Mao Guanglie, deputy secretary of municipal party committee and Ningbo mayor, represents Ningbo municipal party committee and city government to show a rousing welcome to people who attend this wine fair.

Guangbo Group is invited to be one of the cooperation unit of this Canton Fair opening ceremony and wine fair, attending this grand reception celebration of the opening ceremony. With the identity of organizing unit, it assists well with Ningbo city government to run well this wine fair, and makes active contribution on establishing contemporary Ningbo enterprise image and molding Ningbo enterprise brand. Meanwhile, it’s the good opportunity for Guangbo to enhance self-popularity, expand foreign propaganda and further create Guangbo brand.

Focus two: wonderful digital demonstration

This Canton Fair starts from April 15 and ends on April 30, and is held in two stages. From April 15 to 20, Guangbo digital technology Co., Ltd. attends the first stage exhibition with six days in Guangzhou Sezhou international exhibition hall. Guangbo digital technology Co., Ltd as the numbered domestic professional digital products manufacturing enterprise integrating with independent developing, self production and self sales, its attendance receives broad attention and gains a lot of achievement.

Since it starts to prepare for the Canton Fair in March of this year, digital company has did enough work for this fair, from the ordering of the booth to every details of booth design and layout, as well as the elaborate selection of the samples. It not only invites professional designing company to give professional design and implement, but redesigns and remakes the samples of products.

Over 30 samples on this show improve a lot, not only in property and appearance, but in image quality, stability and so on. They has attracted by purchasers from over 100 countries and regions like America, Indonesia, Pakistan, Chile, Poland, etc. What’s more, it reaches preliminary transaction intention with purchasers, including those from large-scale supermarkets like American Walmart and French Carrefour, and so on..

Meanwhile, this show of Guangbo digital receives attention from leaders of Ningbo city government. After visiting the exhibition hall of digital company with the accompany of President Wang Liping, Mayor Mao Guanglie firmly confirms our work and shows ardent expectation to its further exploring in the field of scientific and technological products in future.

Focus three: forcefully building stationery brand

The second stage exhibition of Guangbo stationery products led by general manager of import & export company Shu Yaoping, is held in Canton Fair Liuhua road exhibition hall from April 25 to 30. As our company’s traditional pillar industry, stationery is the key of this exhibition and receives attention from President Wang Liping, as well as leaders and employees of import & export company. It successively holds three meetings during going to the exhibition, and President Wang Liping guides the work in person. After strict market comparison and absorb the ideas of main salesmen as well as market feedback, and fully consider the samples’ color, pattern, modeling, technology and so on, the samples on exhibition form seven kinds of styles, to ensure its novelty, tidiness, unique and serialization.

The 16 elites attend for this exhibition, except for the personnel consisted of excellent salesmen, also accompanied with samples developing designers, so as to further know new demand dynamics of the samples and provide new thoughts and concepts for new products developing and designing.

This exhibition also spends much time on decorating the booth. The booth is set in brand section in six consecutive years, and design orientation mainly on atmosphere, space and image. After experts’ elaborate layout, it also sets four VIP negotiation rooms. The special decoration of the booth is well praised by Canton Fair organizing committee, Ningbo transaction group and light industrial and commercial federation, and is evaluated as special decoration excellent enterprise in seven consecutive years. Reporters of Guangzhou TV station, Ningbo Southeast Business Daily and Canton Fair communication give special interview to Guangbo’s attendance in this fair.

Focus four: announce the achievement   come back with full load

Half-month 2006 Canton Fair has the total booths of 28500, 190011 purchasers from 211 countries and regions, increased by 7.2% than last time. The accumulated volume of business of this Canton Fair over 30 billion dollars for the first time, reaching 32.22 billion dollars and creating a historical high, increased by 9.5% than the 98th.

Ningbo enterprises form the historical hugest scale of exhibition lineup, with over 506 exhibition enterprises, 1103 booths and over 3000 foreign trade salesmen. Besides, Ningbo enterprises get 400 booths around Canton Fair hall, create a historical high of exhibition lineup, and promote made-in-Ningbo to the clients.

It is said that among the 20.99 billion dollars volume of business in the first stage of Canton Fair, private enterprises and state-owned enterprises are the two main forces, with 10.4 billion dollars and 8.15 billion dollars respectively, accounting for 49.6% and 38.9%. After several years’ market testing, Guangbo’s digital products gradually have a place in Chinese high-tech field, with orders coming one after another, and obtain gratifying achievement. Meanwhile, through Canton Fair this grand platform, grasping business opportunity, it shows the charm of Guangbo digital to more consumers all over the world.

The preliminary volume of business of stationery products reaches about 20 million dollars. Besides, its effectiveness mainly shows characteristics in three aspects: the number of clients from Middle East and South Asia is significantly increasing; middle and small nations in Europe, such as Belgium, Portugal, Kazakhstan and so on, their new clients increased by over 30%; traditional albums still account for large proportion. And wedding ceremony album series are especially welcomed by vast clients.

It is worth of pointing out that Guangbo doesn’t set winning orders as the sole objective in this exhibition, but puts creating Guangbo brand at the first place. Through this Canton Fair, our sales team is exercised, and designers have broadened the vision. Most importantly, it further publicizes Guangbo brand and reinforces its leading position among the counterparts, making Guangbo brand widely known.